The American Marketing Association is represented in Central Florida by a dynamic chapter comprised of professionals that represent the industrial and commercial diversity of the region.

The Central Florida Chapter of the AMA is the local source that marketers turn to every day, online, in print and in person. Covering Greater Orlando's Tri-County area (Orange, Seminole and Osceola Counties), as well as the Space Coast (Brevard and Volusia Counties), the CFC AMA has a membership of over 200 business professionals.

The AMA-CFL has the duty to encourage, guide and enhance the professional development of individual American Marketing Association members and to promote interaction with the local Orlando marketing community, to foster a professional image of the marketing discipline.

"To encourage, guide and enhance the professional development of individual American Marketing Association members and to promote interaction with the local Orlando marketing community, to foster a professional image of the marketing discipline."

The American Marketing Association is an international professional organization for people involved in the practice, study and teaching of marketing.

Our principal roles as an organization are:
- Always understand and satisfy the needs of marketers so as to provide them with products and services that will help them be better marketers.
- Empower marketers through information, education, relationships and resources that will enrich their professional development and careers.
- Advance the thought, application and ethical practice of marketing.

The Central Florida Chapter of the American Marketing Association proudly supports and upholds the Mission and Purpose of the national AMA.